Last Friday, also included vibrant collection from Nova Chiu, graduate from London College of Fashion who I also saw last year as part of Vauxhall Fashion Scout’s ‘Ones to Watch’ show for AW12.
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Nova Chiu’s highly textured, beautiful AW13 collection was inspired by Nam June Paik’s ‘Electronic Superhighway’, which is permanently on display at the Lincoln Gallery of the Smithsonian American Art Museum, Washington. Electronic Superhighway was a critical piece, conveying American culture, and its obsession with television, moving image and bright shiny things.
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I strongly believe the AW13 collection is a step in the right direction for Nova Chiu. Despite her SS13 Collection receiving some criticism for moving away from heavy ‘ethnic inspired’ embroidery, to more diluted silk prints. In contrast, I felt that her SS13 complimented the burst of colour and floral prints that were predicted to dominate Spring/ Summer look books for 2013.
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Furthermore , her AW13 collection will be a colourful and bold alternative to the floral print that I can only assume we would have exhausted by the end of the season.
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The Nova Chiu aesthetic is one which sits on the very border of what might be considered good and bad taste. It is a precarious position – the difference between what works and what doesn’t is subtle – but it is a position occupied by some of the most innovative and noteworthy designers in fashion, so it is exciting indeed to watch the development of this fledgling brand.
Charlotte Gush- Pheonix Mag
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